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12 Feb 2016
Become the market leader

If you are the market leader, all the others wants your share of the market so everyone is your enemy. Your work is to ruthlessly defend your territory. In case your enemies are smart, they will not attack head-on. Instead, they will choose areas of weakness in which you haven't defended yourself and exploit them to their own advantage. Slowly and gradually, they will swipe your customers, take your share, disrupt your markets, and watch in amusement since your resources are scattered fighting little distractions here and there. That's what attackers do.

market leadership